Two adults wearing Pocket Parade artwork on a T-shirt and hoodie at a city flea market

KEYUN OZEKA

New worlds / Unruly by nature

Explore Pocket Parade
Campaign visualisation

A point of view / Yours

Your Edit

Choose three artworks. Find your six.
A few unexpected connections, brought together by you.

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The collections

45 worlds to explore

Build a Bowl — Midnight PantryLate-night snacks at a takeaway window, with Long Conversation on natural cotton and Kitchen Remix on charcoal.See it worn4 designs

Everyday worlds

Midnight Pantry

Late-night snacks, long conversations and a kitchen with a mind of its own.

Winged Cormorant and Cherry Blossoms — Art CollectionA white cormorant T-shirt beside an urban river and a white squid hoodie in a natural-history museum, both shown from behind.See it worn5 designs

Art

Art Collection

Pocket Armour — Odd ShelfA toy collector opens a capsule in the Pocket Armour T-shirt beside the Forever Float hoodie outside a cafe food display.See it worn4 designs

Cultural kitsch

Odd Shelf

High-fashion fish collection campaign beside a reflecting pool27 designs

Original nature

Fish

Koi, ocean characters and Japanese market graphics, each following its own current.

Charm Weather — Pocket ParadeTwo adults wearing Pocket Parade T-shirt and hoodie designs while comparing charms at a covered flea marketSee it worn4 designs

Everyday worlds

Pocket Parade

Your Move — Steeped in TroubleA tea-shop visitor wears the washed-black Full Froth T-shirt beside an ecru Culture Shock hoodie carrying a wrapped tea parcel.See it worn4 designs

Cultural kitsch

Steeped in Trouble

Two models in bird-print garments on a sculptural concrete rooftop3 designs

Original nature

Birds

High-fashion blossom campaign with models in floral garments30 designs

Original nature

Flowers

Models in mountain-print garments among concrete planes and misty peaks23 designs

Original nature

Mountains

Fuji landscapes, graphic peaks and quiet strength in every silhouette.

Models in tree-print garments in an architectural pine courtyard4 designs

Original nature

Trees

After the Last Bell — Heisei After SchoolTwo adults wearing Heisei After School T-shirt and hoodie designs while sharing photographs outside a city photo boothSee it worn4 designs

Everyday worlds

Heisei After School

Two adults wearing Night Bloom T-shirt and hoodie designs while clearing up outside a music venue at dusk4 designs

Everyday worlds

Night Bloom

Flowers, filigree and listening waves unfold in the quiet after the last song.

One More Turn — Ribbon RelayTwo adults wearing Ribbon Relay T-shirt and hoodie designs while setting up music outside a dance studioSee it worn4 designs

Everyday worlds

Ribbon Relay

Time Well Spent — Favourite HoursTwo adults wearing Favourite Hours T-shirt and hoodie designs while walking a bicycle and reading outside a bookshopSee it worn4 designs

Everyday worlds

Favourite Hours

Everyday Light — Soft SignalTwo adults wearing Soft Signal T-shirt and hoodie designs while doing laundry in a city laundretteSee it worn4 designs

Everyday worlds

Soft Signal

Pebble Neighbours — Playroom CommonsTwo adults wearing Playroom Commons T-shirt and hoodie designs while planting and watering an urban gardenSee it worn4 designs

Everyday worlds

Playroom Commons

The Long Rally — Motion ClubTwo adults wearing Motion Club T-shirt and hoodie designs while preparing a table-tennis serve beneath a flyoverSee it worn4 designs

Everyday worlds

Motion Club

Again, Together — Chorus ClubTwo adults wearing Chorus Club T-shirt and hoodie designs while singing and adjusting an amplifier at a sound checkSee it worn4 designs

Everyday worlds

Chorus Club

Still in Rotation — After Hours RadioTwo adults wearing After Hours Radio T-shirt and hoodie designs while listening to records beside a city canal at duskSee it worn4 designs

Everyday worlds

After Hours Radio

Save a Seat — Side Quest SocietyTwo friends repairing a bicycle in a courtyard, showing Cooperative Delivery on a stone T-shirt and Save a Seat on an oyster hoodie.See it worn4 designs

Everyday worlds

Side Quest Society

A Reason for Tea — Deadpan DepartmentAn outdoor chess game with A Reason for Tea on a white T-shirt and Still Considering on a white hoodie.See it worn4 designs

Everyday worlds

Deadpan Department

Four Frames at Home — Small Screen DiaryFriends comparing a compact camera outside a photo lab, wearing Pocket Exposure and Four Frames at Home.See it worn4 designs

Everyday worlds

Small Screen Diary

A Quiet Cup — Slow WeekendA quiet laundrette break, with After the Rain on a stone T-shirt and A Quiet Cup on an ivory hoodie.See it worn4 designs

Everyday worlds

Slow Weekend

The Extra Door — Plot Twist PressA print-shop delivery moment, showing The Returning Street on grey and Read the Margins on navy.See it worn4 designs

Everyday worlds

Plot Twist Press

Open Block — Tokyo LayersEveryday movement through a city underpass, with Second Surface on black and Open Block on bone.See it worn4 designs

Everyday worlds

Tokyo Layers

The Neighbourhood Round — Kansai Social ClubSetting out stools at a neighbourhood tea stall, with The Neighbourhood Round and Room for Company visible across the backs.See it worn4 designs

Everyday worlds

Kansai Social Club

Costume in Parts — Nagoya Play CircuitTesting a wind-up toy outside a repair shop, wearing Collector Case on chalk and Movement Assembly on navy.See it worn4 designs

Everyday worlds

Nagoya Play Circuit

Winter Aperture — Northern FrequenciesLoading an amplifier at a harbour rehearsal space, showing Rooftop Resonance and Light Has Shape.See it worn4 designs

Everyday worlds

Northern Frequencies

Traces of the Hand — Workshop RoutesA ceramic artist in an ecru printed T-shirt beside a clay wheel, paired with an ecru back-print hoodie at a workshop doorway.See it worn4 designs

Everyday worlds

Workshop Routes

Island Interval — Shoreline NotesA ferry traveller wearing a warm-white Island Interval T-shirt, paired with a sea-green An Open Horizon hoodie overlooking the harbour.See it worn4 designs

Everyday worlds

Shoreline Notes

City on a Chorus — Southern SessionsA record collector in the City on a Chorus T-shirt beside a dancer showing the Find the Beat hoodie outside a rehearsal studio.See it worn4 designs

Everyday worlds

Southern Sessions

Room for Each Shape — Open AssemblyA laughing artist in a Many Ways to Join T-shirt beside a friend wearing a plum Here Together hoodie in a community art courtyard.See it worn4 designs

Everyday worlds

Open Assembly

On Purpose — Between the LinesA woman in the chalk Quiet Witness T-shirt outside a diner beside a man in the cream Dessert at Mine hoodie carrying a pastry box.See it worn9 designs

Everyday worlds

Between the Lines

Knowing glances and small excuses turn ordinary encounters into something more suggestive.

Too Much Fish — Sealed ObsessionsThe same mackerel artwork appears on an ecru T-shirt at a fish market and an ecru hoodie outside a neighbourhood grocer.See it worn1 designs

Cultural kitsch

Sealed Obsessions

Call Me Trouble — Darling Disorder5 designs

Everyday worlds

Darling Disorder

Precious Cargo — Precious Trouble5 designs

Everyday worlds

Precious Trouble

Soft Not Sorry — Pet Name Parade5 designs

Everyday worlds

Pet Name Parade

Ribbon Signature — Signature CollectionRibbon Signature T-shirt in White, worn by an adult — AI-generated model visualisationSee it worn8 designs

Signature & KO

Signature Collection

Fully Wound — KO CollectionFully Wound T-shirt in Black, worn by an adult — AI-generated model visualisationSee it worn8 designs

Signature & KO

KO Collection

Hakosuka Type Hoodie in White — garment reference84 designs

Heritage Collection

Motor Club

Ramen Go-Kart Hoodie in Gray — garment reference89 designs

Heritage Collection

Snack Circuit

Barber Shop Cats T-shirt in White — garment reference61 designs

Heritage Collection

Neko & Friends

Kitsune Mask Katana T-shirt in White — garment reference65 designs

Heritage Collection

Myth & Steel

Japanese Game Console T-shirt in Black — garment reference42 designs

Heritage Collection

Continue / Play

Overthinker T-shirt in White — garment reference35 designs

Heritage Collection

Street Signals

Graphic T-shirts, dark vintage T-shirts and hoodies.
Campaign photographs are visualisations.

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Japanese-inspired artwork / Independent clothing

Graphic clothing.
A world of its own.

Japanese-inspired graphic clothing with a story to tell. Explore expressive T-shirts, dark vintage tees and hoodies—from koi and cherry blossoms to unruly tea, collector toys and late-night snacks.

Browse every collection Explore by subject Read the field notes

A figure in a wave-print hoodie facing a rough sea

02 / Tide / The hoodie

No tide
takes orders.

Follow the story

03 / Unmanageable / The T-shirt

A rather
large problem.

A model beside a miniature convenience store, with an enormous cat shadow behind themMeet Unmanageable

The things we stand for

Grow wild.
Give a damn.

Independent spirit. Nature in the artwork.
Stories you can wear your own way.

Our convictionsChoose with intention. Wear with individuality.

A story in every world.

Keep what moves you.

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