Unruly by nature

Pet Name Parade

Many worlds. One independent spirit.

Cute has its own agenda. A rabbit breaks free, a cat claims the room, a bear hugs too hard and a tiny monster takes up enormous space. Affectionate Japanese pet names meet bold English attitude.

Browse the pieces ↓

Find your world

Original nature, everyday worlds, cultural kitsch and art.

Some designs belong to more than one collection.

The first collection
Opening the collection…

The things we stand for

Wear your own nature.

Independent spirit. Expressive graphics. A story in every piece.
Meet the ideas behind the collections.

Our convictions

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